“I think my deliverability is ok…”What does that mean? Where do we see Deliverability?First, let’s make sure we’re on the same page regarding the difference between “Delivered” and “Deliverability” because they are very different!DELIVEREDThis is the stat you see in your SMTP dashboard or in your Highlevel email stats (along with opens, replies, clicks, bounces, complaints, etc.)Examples:[Mailgun Dashboard][Highlevel Campaign]Deliveryjust means the emailgot to the recipient mail server– somewhere – could be the inbox, spam, promotions, updates – who freaking knows where it landed??? It’s also possible the mail server will choose not to hand it off to the email account, but that’s not as likely since most mail servers would prefer to outright reject the email and provide that feedback to the sender.... You know... like when the postal carrier marks your package as "delivered" in their system, but it's nowhere to be found in your mailbox so you start hunting around your doorstep and asking neighbors if they got it by mistake, but it’s nowhere to be found ? (sorry... went off on a tangent there!)A good Delivery rate is 98%+Because – what’s the alternative?The opposite of Delivered is Undelivered… meaning it didn’t get delivered AT ALL. It failed or bounced or got rejected by the receiving mail server – none of those are what we want.NOTE: Delivered is a stat MOST email marketing tools DO NOT share with you!Why? Because they’d have to answer to it. Instead, they show how many people went into a campaign or automation, then skip right over Delivered and just show the Open rate.For those using Mailgun with Highlevel, every stat is visible. So, unlike other email tools, Highlevel lets you have full visibility into your delivery rates, and direct communication with your own SMTP provider, which means the power is entirely in your hands to get the best possible results from your email marketing efforts. THIS is why I love the Highlevel/Mailgun combination so much! No other email toolset gives this much opportunity for excellent deliverability.DELIVERABILITYUnlike Delivery, Deliverability is a stat you don’t see anywhere.Deliverability = Inbox Placement… in other words your Inboxing Rate – how much of your email hits the Inbox vs. other folders (like Spam or Junk or Promotions…) or not delivering at all.Email Service Providers do not provide this level of detail in their feedback loops, so we don’t actually see stats related to which folders our email is landing in - only if it was delivered.A Good Deliverability rate would obviously be?%Although, there’s no such thing as 100% to the inbox, every time, it’s important to understand some of the factors that play into it, so we can come as close to 100% as possible.Things like:IP and domain reputationReputation is KEY!Many, many things affect reputation, but there are 2 main categories that weigh heavily… Volume and Consistency, and the almighty Engagement (opens, clicks, replies, bounces, complaints, unsubscribes). For more information on stats, check out “What Email Deliverability Stats Should I Look For?”.Individual Email Service Provider (ESP) filtering preferencesGoogle, Yahoo!, Outlook, etc. - they don’t all filter exactly the same… There are 100s of things that play into email deliverability, but none of these companies provide a whitepaper with their filtering logicAuthenticationThose pesky DNS records - the SPFs, DKIMs, and DMARCs of the world. And don’t forget your MX records… if those aren’t configured correctly that could also land you in spam or even prevent delivery.Domain ageWhether it’s a root domain or a subdomain, age factors into warm-up considerations. Treat your new domain like a first date… the goal being to get a second date. When you show up at the door with a new domain, you have no history and no reputation, so make sure to start sending slow and don’t rush things. A good reputation can overcome a young domain age.Domain suffixSome of them have a bad rep from the start! The most trustworthy domain suffixes are .com, .co, .net, and .org (.edu and .gov for those who can use them) There are others that work well and some that can send you directly to the spam folder. See how your domain suffix rateshere.Subject line and body copyWhat you say, matters. One time I took the word FREE out of a subject line, and that alone improved Deliverability by 7%! Stay away from known spammy words/phrases like “click here”, “opportunity”, “free”, “100%”, etc.BlacklistingsThe dreaded “Black Spot”. There are actually different types of blacklists and different reasons for ending up on one. Some cause huge problems, and some are just temporary. Check to see if your domain or IP is blacklistedhere.Link types, link length, number of links, link reputationEven a simple signature tool can have a dramatic effect on deliverability. Keep in mind, having a link in your email that’s associated with a blacklist or has a bad reputation makes your email “guilty by association”, so make sure any links used inside your email are ones you trust and/or control.Text to HTML ratioThere’s a time and a place for “fancy” email templates. The general rule is 60:40, leaning heavy on the text side. The audience know/like/trust factor and previous engagement can weigh in on how much HTML you can get away with. Also, it’s important to test. It may be that the heavier HTML, even though decreasing deliverability, may still win on conversions.Volume and consistencyHow much you send, how fast you send it, and how often you send... All of these factors can affect your domain or IP reputation, which can then affect your deliverability. Think of what a “spammer” would do… sends a lot, all at once, more interested in just shoving the email out than concerning themselves with nurturing the recipient relationship. Don’t be like a spammer. (see Domain Age)Recipient email behaviorBelieve it or not, how the user interacts with their own email account factors into how your email might be directed. Learning to factor recipient behavior into your deliverability strategy will take you much further than most marketers.And many others...We don’t have control over every factor that plays into Deliverability, but it’s important to isolate the things we CAN control - even if just a little bit, and then just do everything we can to control them entirely.*Look for more detailed articles on some of these factors coming soon!Need Some Help?This article touches on a handful of things that affect whether or not your email gets delivered to the Inbox, but there are 100s of things that play into deliverability, and every situation is unique.Proper setup/configuration is necessary to get you TO the inbox, but it’s the behavioral stuff that ensures you STAY there.It’s virtually impossible to troubleshoot email deliverability issues over a Facebook post, helpdesk chat, or ticket. Troubleshooting properly requires an understanding of all the factors and thorough analysis in order to properly troubleshoot.

Business Force One ins powered by the base system HighLevel:

1 .OverviewHighLevel Inc. (“HighLevel,” “we,” “us,” and “our”) respects your privacy and is committed to protecting it through compliance with this Privacy Notice (“Privacy Notice”). This Privacy Notice describes the types of Information we may collect from you when you visit the website at https://www.gohighlevel.com or use the Services offered there (the “Platform”), and that you may provide in electronic messages to HighLevel. It also describes our practices for collecting, using, maintaining, protecting, and disclosing that Information.Please read this Privacy Notice to understand our policies and practices regarding your Information and how we will handle it. If you do not agree with our policies and practices, do not use the Platform. By accessing or using the Platform, you agree to this Privacy Notice.HighLevel may change this Privacy Notice at any time, at its discretion. Your continued use of the Platform after we make changes is deemed to be acceptance of those changes, so please check the Privacy Notice periodically for updates.This Privacy Notice is subject to and governed by the HighLevel Terms of Service (“Terms of Service”) available on the Platform. The Services are part of the Platform and are described further in the Terms of Service.2 .The Types of Information That HighLevel Collects About You and How HighLevel Collects Information About YouHighLevel may collect two types of information from you when you visit the Platform: Personal Information and Non-Personal Information (collectively “Information”).“Personal Information” refers to data by which you may be personally identified, such as name, email address, employer, job title and department, telephone number, and other information listed in Section 12.“Non-Personal Information” means data that is about you, but does not identify you specifically. If you do nothing during your visit to our Platform but browse, read pages, or view content, we will gather and store Information about your visit that does not identify you personally.We collect Information:Directly from you when you provide it to us.Through our communications with you.From third parties.Automatically as you navigate through the Platform.Automatically, on an aggregate level, when you utilize our Services.Through analytics.Information You Provide Directly to HighLevel. The Information that you provide us directly through our Platform may include:Information that you provide when you subscribe to our Services or purchase our products.Information you provide when you create an account on our Platform or subscribe to our mailing list.Information that you provide by filling in forms on our Platform.Information that you provide when you report a problem with our Platform. We may ask you for additional Information to resolve the problem.Information that you provide in connection with an inquiry you have.Records and copies of your correspondence (including email addresses), if you contact us.Your responses to surveys.Details of transactions you carry out through the Platform.Information Automatically Collected from You. The Information that HighLevel may automatically collect and store about you when you visit the Platform may include:Your location;The Internet Protocol Address and domain name used. The Internet Protocol address is a numerical identifier assigned either to your internet service provider or directly to your computer. We use the Internet Protocol address to direct internet traffic to you;The type of browser and operating system you used;The date and time you visited the Platform;The web pages or Services you accessed at the Platform;The website you visited prior to coming to the Platform; andCookies, which are small text files that a web server (such as HighLevel or its chosen web hosting company server) places on a user's computer. When accessing a cookie, the HighLevel server reads a number associated with a browser, but is unable to determine any data about a user. With that number, our web server can tailor its content to the needs of the specific browser, and we can optimize the Platform for your use. You can remove or reject cookies using your browser or device settings, but in some cases doing so may affect your ability to use our products and Services.Google Analytics Advertising Features. We also may have the following Google Analytics Advertising Features Implemented: Demographics and Interest reporting, Remarketing, GDN Impression Reporting and Double Click Campaign Manager. These features collect data using Google advertising cookies and anonymous identifiers. HighLevel and third-party vendors use these first-party cookies to access the success of online marketing campaigns, inform future campaigns and improve usability on the Platform. To learn how to opt-out of the Google Analytics Advertising Features we use, please see Google Analytics’ currently available opt-outs for the web at https://tools.google.com/dlpage/gaoptout.3 . How HighLevel Uses Information It Collects About You and the Purposes for the Collection and UseWe use Information that we collect about you or that you provide to us, including any Personal Information, for the following purposes:To present our Platform and the Platform Content (as defined in the Terms of Service) to you.To provide you with the products or Services that you request from us. For example, if you inquire regarding our Services, we will use the contact information you give us to communicate with you about the Services we provide.To provide customer support.To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.To analyze how our products and Services are used.To notify you about changes to our Platform or any products or Services we offer or provide though it.To provide you with information regarding your account.To communicate with you regarding our products and Services, including for marketing purposes.To personalize our Services and advertising to you.To diagnose Service or technical problems.To maintain security.In any other way we may describe when you provide the Information.To fulfill any other purpose for which you provide it.For any other purpose with your consent.To develop and improve our Platform, products, and Services and to develop new products and Services.Platform statistics are compiled into traffic reports, which help HighLevel understand, anticipate, and respond to user needs. If we learn, for example, of heightened interest in certain aspects of the HighLevel website, we are likely to highlight that information on the Platform home page. This Information helps us create a better overall experience for Platform users.We will only retain your Personal Information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements and for other purposes described in this Privacy Notice. We may retain your Personal Information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.To determine the appropriate retention period for Personal Information, we consider the amount, nature and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. In some circumstances you can ask us to delete your data: see your legal rights below for further information. And in some circumstances we will anonymise your Personal Information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.4 .How HighLevel Protects Your InformationWe have implemented measures designed to protect your Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the internet is not completely secure. Although we are working to protect your Information, we cannot guarantee the security of your Information either in transmission or when stored. We are not responsible for circumvention of any privacy settings or security measures contained on the Platform.5 .When HighLevel Shares Your InformationWe may use and disclose Non-Personal Information about our users without restriction. We may disclose Personal Information that we collect or you provide as described in this Privacy Notice:To our subsidiaries and affiliates.To contractors, service providers, and other third parties we use to support our business, as described further below, including third party payment facilitators.To a buyer or other successor (potential or actual) in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of HighLevel’s assets, including any related due diligence.To fulfill the purpose for which you provide it.For any other purpose disclosed by us when you provide the Information.With your consent.To comply with any court order, law, or legal process, including to respond to any government or regulatory request.To enforce or apply our Terms of Service.If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of HighLevel or others.HighLevel does not sell any of your Personal Information.6 .Updating and Correcting InformationWe believe you should have the ability to access and edit the Personal Information that you have provided to us. You may change any of your Personal Information in your account online at any time by linking to your account in accordance with instructions posted elsewhere on the Platform.We encourage you to promptly update your Information if it changes. You may ask to have Information on your account deleted or removed; however, some Information, such as past transactions, logs of technical support calls, or other Information may not be deleted. In addition, it may be impossible to completely delete your Information without some residual Information due to our backup procedures.7 .Third Parties Providing Services On Our BehalfWe use third parties to host the Platform, design and operate the Platform features, and to perform administrative, analytics, and payment processing. Services these third parties provide include providing information to HighLevel about the use of the Platform and viewing of our content. We may disclose your Information to these companies so they can carry out these services. These companies are bound by contractual obligations to keep Information confidential.8 .Information From ChildrenWe do not knowingly collect, use, or disclose Information from children under 16. If we learn that we have collected the Personal Information of a child under 16, we will take steps to delete the information as soon as possible. If you are under 16, do not provide any Information about yourself to HighLevel, including your name, address, telephone number or email address. If you become aware that Information of a child under 16 years of age has been provided, please contact us at support@gohighlevel.com.9 .Links to Other Websites and ServicesWe are not responsible for the practices employed by websites or services linked to or from the Platform, including the information or content contained therein. Our Privacy Notice does not apply to third-party websites or services.10 .Do Not TrackSome browsers incorporate a "Do Not Track" (“DNT”) feature that, when turned on, signals to websites and online services that you do not want to be tracked. At this time, the Platform does not respond to DNT signals.11 .Residents of the European Economic Area (“EEA”) and United Kingdom (“UK”)If you are located in the EEA or UK, you may have certain rights with respect to your Personal Information that are described below.Controller of Personal Information. HighLevel is the Controller of your Personal Information. HighLevel’s primary place of business is 400 North Saint Paul St., Suite 920, Dallas, Texas 75201.IProcessing.HighLevel may process your Personal Information on one or more of the following legal bases:as necessary to enter into a contract with you or a legal entity you represent, to perform our contractual obligations, to provide Services, to respond to requests from you, or to provide customer support;where we have a legitimate interest, as described in this Privacy Notice (see “How HighLevel Uses Information It Collects About You and the Purposes for Collection and Use”);as necessary to comply with relevant law and legal obligations, including to respond to lawful requests and orders; orwith your consent.Your Rights. Subject to applicable law, you may have the right to:ask whether we hold Personal Information about you and request copies of such Personal Information and information about how it is processed;request that inaccurate Personal Information is corrected;request deletion of Personal Information that is no longer necessary for the purposes underlying the processing, processed based on withdrawn consent, or processed in non-compliance with applicable legal requirements;ask us to restrict the processing of Personal Information where the processing is inappropriate;object to the processing of Personal Information;request portability of Personal Information that you have provided to us (which does not include Information derived from the collected Information), where the processing of such Personal Information is based on consent or a contract with you and is carried out by automated means; and lodge a complaint with the appropriate data protection authorities.You can exercise your rights of access, rectification, erasure, restriction, objection, and data portability by contacting us at support@gohighlevel.com.When you consent to our processing your Personal Information for a specified purpose, you may withdraw your consent at any time, and we will stop any further processing of your data for that purpose.The categories of Personal Information that HighLevel collects are identified in Section 2, “The Types of Information That HighLevel Collects About You and How HighLevel Collects Information About You.” Additional information about how long HighLevel will retain your Information and how it shares your Information is found in Section 3, “How HighLevel Uses Information It Collects About You and the Purpose for the Collection and Use,” and Section 5, “When HighLevel Shares Your Information” above.12 .California Privacy RightsUnder California law, California residents have certain rights regarding their Personal Information, including the rights listed below. California law requires us to identify these rights to you. Subject to some exceptions, you have:The right to know the categories of Personal Information that we have collected and the sources from which we obtained the Information.The right to know the business purposes we have for sharing Personal Information.The right to know the categories of third parties with whom we have shared Personal Information.The right to access the specific pieces of Personal Information we have collected, and the right to request the deletion of your Information.The right to opt-out of the sale of your Personal Information, as a “sale” is defined under the California Consumer Privacy Act of 2018 (“CCPA”), and in some cases the sharing of your Personal Information. Note that HighLevel does not sell your Personal Information.The right to correct your Personal Information.The right to restrict processing of sensitive Personal Information, such as social security numbers, passport numbers, racial or ethnic origin, and financial account and payment card information.Personal Information CollectedWe may collect the following Personal Information about you:Identifierssuch as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.Personal Information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))such as a name, signature, address, telephone number, or credit card number.Protected classification characteristics under California or federal lawsuch as age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).Commercial Informationsuch as products or Services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.Internet or other similar networkactivitysuch as information on a consumer's interaction with a website, application, or advertisement.Geolocation datasuch as physical location.Inferences drawn from other Personal Informationsuch as profiles reflecting a person's preferences.Additional information about the categories of Personal Information collected and the categories of sources from which Personal Information is collected is in Section 2 of the Privacy Notice. The purpose for collecting the Personal Information listed above is in Section 3 of the Privacy Notice. The third parties with which HighLevel may share the Personal Information listed above is in Section 5 of this Privacy Notice.Exercising Your Access, Data Portability, and Deletion RightsTo exercise the access, data portability, and deletion rights described in this California section, please submit your request to support@gohighlevel.com. 

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child.

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period. If we deny your request, we will provide reasons for the denial.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period.HighLevel will not discriminate against you for exercising any of your CCPA rights.Other California Privacy RightsCalifornia's "Shine the Light" law (Civil Code Section § 1798.83) permits users of the Platform that are California residents to request certain information regarding HighLevel’s disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact HighLevel at the email address in Section 14 below.13 .Your Choices About InformationWe may, from time to time, send you emails regarding new products and Services that we feel may interest you. In addition, if you indicated upon registration that you are interested in receiving offers or information from us and our partners, we may occasionally call or send you direct mail about products and Services that may be of interest to you. Only HighLevel (or agents working on behalf of HighLevel and under confidentiality agreements) will send you these solicitations, and only if you have previously indicated that you wish to receive them. If you do not want to receive solicitations from us, you can “opt-out” by accessing your account online and editing your account information to no longer receive such offers and mailings.If you no longer wish to receive marketing or promotional communications from us, click on the “unsubscribe link” provided in such communications or send us an email to support@gohighlevel.com. You can also login to your account and change the applicable communication settings so that you no longer receive such communications.If you opt out of receiving marketing/promotional emails, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations. Please report your concerns about collection or use of Personal Information through the Platform to support@gohighlevel.com.14 .How To Contact Us About This Privacy NoticeTo ask questions about this Privacy Notice and our privacy practices, contact us at support@gohighlevel.com by mail at:HighLevel Inc.ATTN: Legal Department400 North Saint Paul St., Suite 920Dallas, Texas 75201EFFECTIVE DATE: June 1, 2022View the previous version of this policyhere

If your business is digitally maturing and struggling to overcome the burden of an aging lead generation strategy, here are four steps to better lead generation.Step 1: Identify Your Target Customers. ...Step 2: Create Engaging Content. ...Step 3: Increase Traffic Across Channels. ...Step 4: Convert Visitors to Leads.

What is a good open rate for email? A good email open rate should be between 17-28%, depending on the industry you're in. While knowing these numbers is a great starting point, it's worth it to look into your specific industry averages and compare your metrics with those in your specific industry.